Search Engine Marketing
Search engine marketing (SEM) is a form of internet marketing that involves the promotion of website by increasing their
visibility in search engine results page (SERPs) through optimization and advertising. SEM may use search engine optimization
(SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages.
There are two methods we use to optimize websites through search engine marketing.
Keyword research and analysis
which involves: ensuring the site can be indexed in the search
engines, finding the most relevant
and popular keywords for the site and
its products, and using those keywords on your site in a way that will
generate and convert
traffic.
Website saturation and popularity: this involves how much presence your
website has on search engines, we will analyze through
the number of
pages of the site that are indexed on search engines and
how many backlinks the site has. It requires pages to
contain keywords people
are looking for and ensure that you rank high enough in search engine
rankings. GET YOUR WEBSITE
OPTIMIZED